live and clicking
Top partners pay ~30% less per player. No cap — just better ROI with stronger conversion rates.Fixed cost per player with no reward
Know your exact spend upfront — no need to cap or guess player volume.
Book clicks up to 2 months ahead, including peak times like paydays and holidays.
No deposit baselines or wagering triggers. Easier invoicing and cleaner terms.
No endless chat threads. Fixed prices, fast turnaround, more time to optimise.
No pixel tracking or complex conversion logic — just key performance metrics.
Fixed tiers = bigger discounts at higher volumes. Opposite of CPA models.
Traffic can go live within 1 day of ordering — full schedule flexibility.
CPC removes pressure to convert risky users — helps protect vulnerable players.
CRM conversions after 3 months still reduce average cost — no CPA risk.
No surprise CPA charges tied to delayed conversions. Lower cost, zero fee risk.
Same cost per FTD, no matter conversion. Burn budget on bonus hunters from “generous welcome offers.”
Affiliates promise traffic, you reallocate budget… but nothing arrives. Add broken promises to your report.
Each FTD must deposit twice, wager all, not self-exclude, deposit again — and avoid chargebacks or bonus abuse.
Good brand work brings returning users, but affiliates earn less — lower rates and conversion.
Chat purgatory: inflated CPA demands, listing fees, endless haggling.
Tech crashes? Payment delays? Affiliates suspect shaving and lose confidence.
about CPC:
common model
isn’t always the
most profitable
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Trusted Affiliate Sites
About
Who We Are
Real Conversations.
With nearly 20 years in the industry, we run 15 white label casino and bingo brands across regulated markets. Our director also founded MrQ.com, giving us firsthand operator insight — from compliance to performance.
We understand your goals — whether it’s ROI, player value or retention — and we focus on making affiliate partnerships smoother, compliant, and built for long-term success.
helen@trafficlabel.com
dasha@trafficlabel.com
diana@trafficlabel.com
If approved, we’ll be able to proceed with your click package as planned. However there may be cases where your order is rejected or subject to additional conditions.
They subject affiliates to payments based on the pure luck of positive net cash which, if earned, is then lessened by admin fees, gaming royalties and taxes, thus reducing their motivation to send further traffic.
For operators, revenue share deals can significantly increase the time needed to achieve positive ROI on hybrid deals and tenancy arrangements. They also mean you end up paying a fortune for big depositing players, instead of a one-time lower fixed fee.
Our CPC model provides both the freedom to maximize the potential of the traffic you receive and the freedom to stop working with us at any point without an ongoing lifetime commission commitment.
If your brand fails to meet the bottom of this range, your site is performing worse than even our lowest expectations.
We compare our record of unique clicks sent with the number of unique clicks received in your affiliate platform. Where the difference between the two figures exceeds 5% in either direction, we will defer to our own data for the calculation.
