Content Marketing Manager

Full Time

St Albans, UK

The Role

We're looking for a Content Marketing Manager to facilitate the creation and management of content across all of our brands, with particular focus on our affiliate site, OnlineBingo.co.uk. The gambling industry presents unique content challenges and opportunities, requiring us to work creatively within specific regulations in our target markets. You’ll work closely with our SEO manager and directly lead our design team, digital PR executive and freelance copywriters. You will be our go-to resource for content and work with our head of operations to build and grow an internal content agency to work across all of our and our partners’ products.

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Responsibilities

Maintain the integrity of our brands through all communication channels, ensuring we stay true to our original tone(s) of voice
Create content strategies for each of our products and track KPIs for content projects
Manage the foundation and growth of an internal content agency to service all products within the business and those of our key partners
Lead the strategy and production of content for new affiliate products in growing markets
Optimise all uploaded content in line with SEO best practices
Work with our digital PR executive to create and outreach content to publishers and influencers
Ensure content compliance with UKGC and data protection regulations
Work with our commercial and acquisitions team to ensure all partner offers are up-to-date and correct
Brief, proof-read, edit and offer feedback to freelance copywriters
Work with our internal design and development teams to turn ideas into live campaigns; creating briefs, sharing visions, and ensuring the efficient delivery of projects
Lead reporting on content performance and communicate insights to team
Monitor competitor content output and report on new opportunities

The Ideal Candidate

Creative thinker and problem solver
Understands how content marketing supports successful SEO strategies
Has excellent written and verbal communication skills
Able to identify the needs and desires of an audience and create content that fulfils them
Can spot interesting angles, stories and ways to make data and ideas come to life
Have at least three years of experience in a content-based marketing role
Can write short-form and long-form copy for different purposes
Track-record of analysing data and presenting research findings in creative, compelling ways
Ability to put forward and discuss new ideas and challenge old or outdated ones
Collaborative and able to contribute to creative discussions and processes
Organised with a high level of initiative to structure and deliver projects

Apply Now

If you think you've got what it takes to be the latest member of our team, fill in the form below, remembering to attach your CV, and we will be in touch.

Why Work With Us

A team we believe in

Traffic Label's modern approach is reflected in our team of friendly, young and self-motivated professionals. Our team enjoys taking lunch breaks together, a relaxed office environment and an early finish on a Friday.

Interesting, dynamic projects

We are always pushing the envelope with what we can do as a team, so as the market changes, so do we. Best of all, everyone gets a say in how things are done. There's no "that's just how we do things" or archaic processes to contend with.

Two Modern Offices

We operate from two offices - one in St Albans, England and another in Kiev, Ukraine. These offices are open plan, comfortable and have enough space to kick back and enjoy your lunch break on our sofas.

Office Snacks & Drinks

Got a sweet tooth? Our office is always fully stocked with crisps, chocolates and drinks so you'll never have to nip to the shops. We're never shy of a beer on a Friday afternoon, and our fridge is always fully stocked.