Digital PR Executive

Full Time

St Albans, UK

The Role

The strength of our content is what sets us apart from our competitors. We’re dedicated to telling stories that our audience wants to hear, but we need help amplifying their reach to new eyes and ears.

We’re looking for a passionate and creative Digital PR Executive to work with us to create  and share engaging and interactive content that journalists and publications care about.

Our SEO strategy relies on high-quality organic link growth that builds trust in our brands, increases our awareness in a highly competitive market and drives targeted referral traffic from the UK and beyond.

You’ll take a key role in the ideation, production and promotion of our most exciting digital PR campaigns, alongside a young but experienced team of copywriters, designers and developers.

Responsibilities

  • Coming up with standout ideas for new content-based PR campaigns
  • Working alongside our content and design team to turn ideas into creative campaign assets
  • Building relationships with journalists and pitching stories to land linked coverage for campaigns
  • Analysing campaign performance and reporting on success both internally and externally
  • Working with our internal content, design, and development teams to turn ideas into live campaigns; creating briefs, sharing visions, and ensuring the efficient delivery of campaigns.
  • Finding and making recommendations on reliable and journalist-trusted data sources for our internal content team to use in campaign production
  • Monitoring campaigns and providing reports and updates to our Content Marketing Manager and Head of Operations
  • Take a key role in campaign de-briefs, taking learnings from every campaign to make the next one even more impactful
  • Draft and review press releases and outreach materials covering multiple angles for effective pickup
  • Monitoring competitor content output and reporting on new opportunities
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The Ideal Candidate

  • Creative thinker and problem solver
  • Understands how PR tactics support successful SEO strategies
  • Has excellent written and verbal communication skills
  • A keen news sense, strong data skills and an interest in analysing data to find great stories
  • A foundational understanding of SEO, content marketing, link building
  • Have at least two years of experience in a marketing/PR role
  • Can spot interesting angles, stories and ways to make data and ideas come to life
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Apply Now

If you think you've got what it takes to be the latest member of our team, fill in the form below, remembering to attach your CV, and we will be in touch.

    Why Work With Us

    01

    01

    A team we believe in

    Traffic Label's modern approach is reflected in our team of friendly, young and self-motivated professionals. Our team enjoys taking lunch breaks together, a relaxed office environment and an early finish on a Friday.

    02

    02

    Interesting, dynamic projects

    We are always pushing the envelope with what we can do as a team, so as the market changes, so do we. Best of all, everyone gets a say in how things are done. There's no "that's just how we do things" or archaic processes to contend with.

    03

    03

    Two Modern Offices

    We operate from two offices - one in St Albans, England and another in Kiev, Ukraine. These offices are open plan, comfortable and have enough space to kick back and enjoy your lunch break on our sofas.

    04

    04

    Office Snacks & Drinks

    Got a sweet tooth? Our office is always fully stocked with crisps, chocolates and drinks so you'll never have to nip to the shops. We're never shy of a beer on a Friday afternoon, and our fridge is always fully stocked.

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